Back to Achievements Stories Extra than just a beer, why 1664 Blanc is so profitable – and what role its famed blue bottle performs
Bia Kronenbourg 1664 gây sốt ngay khi ra đời, xuất hiện trong nhiều bữa tiệc thượng lưu. Ảnh: Strategic Leaps
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“With out revealing a lot of of what is probable to happen prior to the stop of 2022, I am able to mention that Vetropack is over again taking part in a significant portion in 1664 Blanc’s item advancement,” Maravić clarifies. “They may provide us with a fair greater blue bottle for this new addition to our 1664 brand home.
1664 Blanc has already manufactured its visual appearance in above forty markets around the world: the model has By natural means proven a solid presence in Europe, but is additionally well-liked on other continents such as Asia – where China is leading how.
Given that the brewery’s track record for high-quality beer grew, so did its functions. The at any time-expanding enterprise led the brewery to relocate in 1850 on the Cronenbourg region of Strasbourg, which not only catered to its growing production desires and also encouraged the longer term name of its signature beer.
Пиво торговельної марки наразі виробляється на броварних потужностях у французькому містечку Оберне, деякі сорти також випускаються за ліцензією за кордоном, зокрема у Великій Британії.
With its flavour and design, 1664 Blanc embodies the elegance and taste of France. Kronenbourg 1664 Blanc’s fashionable identity is correctly expressed by its exclusive shiny blue bottle.
THE Sophisticated SIDE: A wonderfully fragile arrangement of good hops kinds having a contact of coriander. Its subtle bitterness; balanced with notes of white peach. This elaborate, nevertheless easy-drinking brew is as recognisable from its style as it is actually from its pearlescent golden haze.
The bottles are supplied with the Vetropack Team, a leading European glass packaging maker which can search back again on a protracted and prosperous business partnership with Carlsberg.
“Kronenbourg 1664 is a superb beer with a distinctive provenance, that is definitely expanding in each volume and value with potent brand name awareness among consumers.
In 2004, the "Composer" marketing marketing campaign was released. The advert plays on the idea that after you open up a bottle of Kronenbourg 1664 It's important to cease Anything you're carrying out and enjoy it. Malcolm Venville directed the advertisement at Therapy Movies.
Kronenbourg 1664 began its 'Femme fatale' advertising and marketing campaign in 2000. The tv advert confirmed Adult men currently being distracted by what is in the beginning assumed for being a young lady, however, following a few deadly mishaps the digicam zooms out and you discover out they had been all truly get more info looking at a glass of Kronenbourg 1664.
Kronenbourg 1664 là một trong những nhãn hiệu bia được ví von như biểu tượng đến từ nước Pháp có truyền thống hơn three hundred năm. Và Kronenbourg 1664 Blanc là một loại bia lúa mỳ với hương vị tươi mới nhưng cũng đậm chất cổ điển bởi được thổi hồn từ tinh hoa nghệ thuật nấu bia hàng thế kỷ trước, cộng với vẻ ngoài độc đáo đã hấp dẫn người tiêu dùng trên toàn thế giới.